Blog posts tagged with 'design logo'

How to change your company logo- 24 October 2016

How to change your company logo

Does your brand stand out

How to change your company logo

When we merged Corporate Wear Ltd with Red Oak Roller Promotions, who offer clothing for universities, colleges, charities, and Red Oak Roller School Wear who provide clothing for schools and nurseries, we were presented with a number of challenges. One of them was how to represent the three brands under one umbrella.

Now that we're all under one roof, we can offer a huge range of clothing which can be printed, embroidered and branded. But how do we convey that to our existing and future customers? And how do we update the existing logos for each company, without losing the recognition those individual brands have already built up?


So we gave our designer Matthew Bates, a graphic designer based in Hornchurch, a brief...

The brief was to create an identity / brand that united the three companies that were merging but at the same time kept an individuality for each. Corporate Wear, Red Oak Roller and Red Oak School Wear all operate in the same industry but appeal to very different audiences. Corporate Wear (as the name suggests) provides, print and embroidery on uniforms and more formal clothing to businesses. Red Oak Roller provides a similar service predominantly for university teams, student clubs and charities and Red Oak School Wear supplies school uniforms. 


And here's how he did it...

  • What do you see as the biggest challenge when creating a new logo for an existing business? – The biggest challenge was to create an identity that worked for /appealed to all three (very different) customer types. There are pretty obvious visual cues that you might use in creating an identity for ’school wear’ say, i.e. a child’s handwriting or coloured pencils but this obviously wouldn’t appeal to to more serious Corporate Wear customers.

  • What did you have to take into consideration? – I had to take into account research that had done prior to briefing me. The team had identified identities and brands that they liked and respected. Also, the existing colour palette of the three companies had to be retained as they were deemed to be recognisable to their clients.

  • Where did you start? - The first thing I did was to sit down with the sketch book and do some brain storming and sketches to try and find a common theme that ran through the three businesses. I had a few ideas based around the fact they all deal with clothing, they all print clothing and they all do embroidery for clothing. I presented three options at the first stage to Victoria. We went through each of the ideas/thoughts and identified elements that were liked and things that should be dismissed. This was a useful meeting for both of us as I think it helped us focus on what was actually required. I took the feedback on board and set about creating a mark that was consistent in the way it looked but was formed of three individual elements. it was in the second stage that the new logo started to take shape. I presented around 8 different options at this stage with variations on the same theme. Three or so of the marks presented were selected by Victoria and Rowan to develop. By stage three, the logo as we know it now was pretty much in existence bar some fine tuning and this was identified from the three developed logos as the one that Rowan and Victoria wanted to take forward as their new identity.

  • How did you whittle down the logo ideas? – On the whole, the process for this job was quite straightforward. Victoria and Rowan were a pleasure to work with. As is often the case, the first stage is required to simply act as a talking point from which you can get some answers and some focus on what is actually required. Once I’d identified what it was that they actually required then the process ran smoothly with progress made at each stage.

  • Were there many changes as you went along? – As is always the case, there is quite a bit of tweaking along the way. As the designer, i try to push them with ideas that they probably hadn’t necessarily thought of. You often get pulled back and meet in the middle somewhere.

  • What do you think of the final logo? – I’m very happy with the end result as I think more importantly, the company is happy with it. I think it’s quite a simple device that answers the brief very well: the three ‘droplets’ do the job of representing the individual companies whilst at the same time show them as a whole by forming into the circle. I think that visually it’s engaging, modern and recognisable.

 

We are really happy with our new logo and branding; a huge thank you to Matthew for helping us achieve this. Hopefully the tips above will help you on your journey to change or update your company loogo. Contact us for a chat about your company’s corporate clothing needs and see how we can help you stand out.

 

Creating a company logo - text or image?- 01 October 2015

Creating a company logo: Text vs Image

Creating a company logo: Text vs Image

Getting your logo right is up there with the most important building blocks of any business. In weeks, months and years to come, you want your business to stand out from the crowd and a logo is one of the essentials when it comes to establishing your brand. But how to choose the design of your logo? Should you go for text or an image? Here are some pointers to help when deciding on your company logo.

Your brand image

Investing in a logo design can be one of the best investments you will make. A solid corporate identity builds trust with potential clients/customers and creates a sense of professionalism. It’s worthwhile seeking the help of a graphic designer or brand agency but before you do so, think long and hard about your brand - your vision for it and what it stands for - you will want your logo to represent your business’s core values.

Should you choose a text logo?

Think of Google, Samsung or Cadbury’s - all of these big brands use text logos. The advantage here is that these logos, and generally all text logos, are easy to recognise and do not rely on interpretation. The name of the company is easy to remember and find out more about. Text logos are often the best option for companies in the early stages of establishing themselves as it’s likely that they will achieve brand recognition quicker than an abstract symbol. You want your name to be instantly recognisable, and not reliant on the client/customer knowing the business’s back story or using their own imagination. And don’t worry about text logos being boring - there is so much that can be done with font colour, size and style - just make sure that what you end up with is easy to read. I’ve often seen text logos that are tricky to work out (perhaps fancy cursive writing) and there’s nothing more frustrating.

Should you choose a symbolic logo?

Apple, Twitter, Nike and WWF - these companies have iconic and symbolic logos. It’s probably everyone’s dream to have a logo like apple; no matter where you are in the world it is instantly recognisable as the Mac giant. Symbolic logos open a world of creativity to you and can be superb when working internationally. They can be simple but hugely effective and especially for a creative company; they allow you to flex your creative wings. The right abstract logo will be easy to remember, will trigger curiosity and imagination and leave room for interpretation which could suit you if you are offering more than one service or product.

Whatever you choose, make sure your logo leaves a lasting impression on your clients, that it works on different colour backgrounds and can be used in all situations, whether on a letterhead, website or T-shirt.

If you'd like any further advice, please get in touch!

 

Victoria

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