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In a previous blog article we looked at what you should consider when coming up with your logo, and how some of the best big brands do it. Could their success be partly down to their logo? You bet! And you can also bet that they considered the flexibility of their logo. Companies will usually have strict guidelines for using their logo, but they realise that having a white background isn't the only way their logo will need to be used.
We are often sent logos to print or embroider onto our shirts, t-shirts, aprons, caps and so on, but encounter problems when there is just one colour option and this colour doesn’t work with the desired fabric colour. For example, if the logo is dark red and a dark blue polo shirt is chosen, the logo won't stand out so well. Similarly, if a logo is made up of multiple colours and they don’t work well with the uniform colour; it’s always a shame if there is not a single colour version of the logo.
The easy solution to make your logo stand out no matter the background colour, is to have logo and brand design guidelines that take into account these challenges. A reverse colour option should always be considered - this means that if your logo is predominantly red and black and needs to go against a dark background, having an option where the dark colours are swapped for lighter colours or even white will work.
If you have lots of colours in your logo, it’s wise to have a single colour option too just in case the different colours don’t work on the background colour. Yes, most of the branding we all consume is on screen in full colour but personalising corporate wear is a great example of how your logo guidelines need to be flexible and well thought out. Other examples include engraving logos, etching them on glass, printing them on receipts in black and white, seeing them in newsprint - not all of these allow for full colour.
Everyone wants their branding to stand out; consider these points when working out how your logo can be used.
If you'd like any further advice, please get in touch!